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Magen, C. & Avidar, R. (2019). Introducing the Strata approach to dialogue analysis (SADA): The case of political NGOs in Israel. Journal of Public Relations Research 31(3-4), 97-117.

Avidar, R. (2018). Engagement, interactivity, and diffusion of Innovations: The case of social businesses. In K. Johnston, and M. Taylor (Eds.). Handbook of Communication Engagement (pp. 505-514). New Jersey: Wiley.

Avidar, R. (2017). Public relations and social businesses: The importance of enhancing engagement. Public Relations Review, 43(5), 955-962.

Avidar, R. (2017). Responsiveness and interactivity: Relational maintenance strategies in an online environment. New media and public relations (Third Edition). In S. Duhe (Ed.). NY: Peter Lang.

Weimann-S, D., Ariel, Y., Malka, V., & Avidar, R. (2016). Trends in public and media agenda setting during the 2015 Israeli elections. Israel Affairs 22(3-4), 727-742.

Ariel, Y., & Avidar, R. (2015). Information, Interactivity, and Social Media, Atlantic Journal of Communication, 23(1), 19-30.

Avidar, R., Ariel, Y., Malka, V., & Levy, E.C. (2015). Smartphones, publics, and OPRs: do publics want to engage? Public Relations Review, 41, 214-221.

Toledano, M., & Avidar, R. (2015). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review 42(1), 161-169.

Avidar, R. (2013). The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory. Public Relations Review, 39(5), 440-450.