Eytam, E., Lowengart, O., & Tractinsky, N. Effects of visual simplicity in product design and individual differences in preference of interactive products. Review of Managerial Science, 1-43.‏

Eytam, E. Effect of Visual Design on the Evaluation of Technology-vs. Design-Based Novel Interactive Products. Interacting with Computers, 32(3), 296-315.‏

Eytam, E., Tractinsky, N., & Lowengart, O. The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level. International Journal of Human-Computer Studies, 105, 43-55.‏